Earlier this week, David Stark of David Stark Design observed "Invitations are like movie trailers, they get you excited and make you want to go!", while speaking at The Catersource and Event Solutions Conference. I wanted to jump on a plane to Las Vegas and hug him. His astute analogy sums up our responsibility as invitation designers to evoke enthusiasm and anticipation for every occasion.
It starts with great talent, clever writing and strong production techniques. Good editing is critical. Daring stunts will set you apart. And you have to deliver on time and on budget.
We're in the movie trailer business. -CT