If there is one thing we strive to do with each custom design we create is to understand its lifespan and significance. An invitation has traditionally been treated as a way of expressing sentiment and event details but often with the thinking that it will “just get thrown away.” And with this mindset comes an aversion to investing in invitations as art.
We know that creating couture invitations is a significant way of not only commencing but also commemorating a special occasion. And with this investment comes a responsibility as a designer to create a piece that is appreciated and preserved. And not just for weddings, but for every type of celebration.
One way we do this is to approach each design as a multi-faceted art form. In doing so, we create a personalized invitation that is both a communication tool and an objet d'art to be saved, shared and even displayed. Here are several examples:
- To help CLIO celebrate 55 years, we created a laser cut save the date that not only provided the event details but put the brand “on display” on advertising desks nationwide.
- For a couple hosting a destination wedding in San Francisco we designed an invitation that when reversed, doubled as a big city art piece.
- For an event planner that hosted a special event to showcase her work, we opted for an invitation that expressed a memorable message of joy and celebration that many guests kept on display.
As you think about an invitation design, consider how it can extend beyond a vehicle for communicating a few facts about your party and become a treasured art form of creative self-expression. Something that becomes impossible to throw away. -CT